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Goodchilds Goodchilds
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Business Details
27 Years
experience
Your Trusted Property Partner in the Midlands
Since our establishment in January 2012, Goodchilds Estate Agents & Lettings in Stoke-on-Trent has proudly evolved into one of the most successful branches within the group. Under the leadership of our Managing Director, Robert Norton, we have built a reputation for excellence across residential sales, lettings, new build part exchanges, land valuations, auctions, mortgage services, and new build property sales. Situated at 27 Piccadilly, Hanley, our office enjoys a prime position within the pedestrianised town centre, complemented by nearby parking for client convenience. We are proud to serve the largest and most active territory in the Goodchilds network, consistently achieving exceptional results in both instructed and completed sales.

We offer a comprehensive range of professional property services designed to meet the diverse needs of sellers, buyers, landlords, and tenants. Clients may arrange a free in-person market appraisal or obtain an instant online valuation through our user-friendly digital tool. Whether you wish to sell, let, or simply explore your property’s potential value, our local specialists are ready to deliver an accurate and professional appraisal.
Services
Property Sales Lettings Market Appraisal Online Valuation Conveyancing
Details
  • Year established: 1999
Highlights and features
  • We provide local property expertise through 30+ Midlands offices
  • Our 24/7 online live chat offers instant property assistance
  • We guarantee nationwide marketing through major platforms
  • Our in-house conveyancing service ensures transaction security
  • We offer tailored solutions for specific seller circumstances
Associations and certifications
  • The Property Ombudsman
Payment methods
  • Cash
  • Debit cards
  • Credit cards
Website
Services
Property Sales
Our property sales service combines local market expertise with national marketing reach. Professional photographers capture your home's best features while our agents negotiate optimal prices. Properties appear on Rightmove, Zoopla, and 12+ local platforms with performance tracking ensuring maximum visibility.
Lettings
We offer comprehensive lettings solutions from property preparation to tenant placement. Our managed service includes inventory checks, legal compliance verification, and regular property inspections. Landlords benefit from guaranteed rent collection and dedicated account management throughout the tenancy period.
Market Appraisal
Our free market appraisal service provides accurate property valuations through in-home assessments. Experienced agents analyse comparable sales, market trends, and property condition to determine realistic pricing strategies. The service includes professional photography and digital marketing recommendations for optimal exposure.
Conveyancing
Our in-house conveyancing team streamlines property transactions with fixed-fee packages. Services include contract preparation, title verification, and completion of legal formalities. Clients receive 24/7 online case tracking and direct access to conveyancing specialists throughout the process.
Online Valuation
The instant online valuation tool provides property worth estimates using advanced algorithms and market data. Users input property details to receive immediate valuation reports with market trend analysis. This complimentary service offers a preliminary assessment before scheduling in-home appraisals.
Questions
How do I get an accurate property valuation?
Book a free in-home market appraisal with our local experts. They'll assess your property's condition, location, and comparable sales to provide an accurate valuation.
What areas do you cover?
We operate through 30+ offices across the Midlands region, covering Lincolnshire, Nottinghamshire, Derbyshire, Leicestershire, and surrounding counties.
Do you offer 24/7 support?
Yes, our online live chat provides instant assistance at any time. For urgent property matters, contact your local office directly.
What selling services do you provide?
We offer complete sales packages including professional photography, multi-platform marketing, viewings management, and legal conveyancing support to ensure smooth transactions.
Are your conveyancing services included?
Yes, our in-house conveyancing team provides fixed-fee legal services for buyers and sellers, with direct access to case handlers and 24/7 online tracking.
How can landlords manage properties?
Our fully managed service includes tenant sourcing, rent collection, property inspections, and legal compliance management. We also offer rent guarantee insurance options.
Reviews (30)
Ant Jay
Sep 17, 2025 Report
Bradley the lettings manager has been a great support all the way through getting our let agreed to helping us move back out swiftly. Highly recommended to deal with Brad if using goodchilds
David Evans
Sep 09, 2025 Report
Excellent service from start to finish. The team were very professional and achieved a good result even though a mid-sale unexpected curveball was encountered. Having a professional Estate Agent working through the sale process enabled an excellent outcome. Without such support from Cameron Weston and the team the sale would or could have fallen through. Cheaper out there but I really doubt such a result would have been possible. Excellent and highly recommended. Five start review and well deserved.
Lily Hickson
Jul 30, 2025 Report
We had a really positive experience with Goodchilds Estate Agents when selling our house. Communication was good and throughout the process we were kept up to date with the sale. They were quick to respond to all messages and enquiries about our property and made the process as easy as it could be for us. We would recommend the estate agents if you are looking to sell your house.
Lynne Willis
Jul 22, 2025 Report
Ive used many an estate agent in the past but found the service from Goodchilds by far the best. From start to finish, their advice, communication and guidance, throughout the process, were spot-on. They helped me to realise the value of my property, taking it to completion in a timely fashion. Not only were they efficient but also friendly and approachable. A great experience during what could have been a very stressful time. I cant fault them.
Ryan Dutton
May 06, 2025 Report
5 Stars Exceptional Service from Start to Finish! I had an outstanding experience with goodchilds . From the very first contact, the team was professional, friendly, and incredibly knowledgeable. They took the time to understand exactly what I was looking for and guided me through every step of the process with honesty and clarity. Communication was excellent throughout, and I always felt like I was in safe hands.

Their local knowledge and attention to detail really stood out, and they went above and beyond to make sure everything went smoothly. Thanks to their hard work and dedication, I found the perfect property and couldnt be happier. I wouldnt hesitate to recommend Goodchilds to anyone looking to buy, sell, or rent truly a five-star service!
Victoria Katherine
Apr 28, 2025 Report
I dealt with Mr Dean Bradley at Goodchilds in Hanley, and have been very happy with his representation. I got the keys today for my new apartment, thanks to Brad's efforts the process was smooth, with excellent communications between myself and the landlord too. I found Brad to be very personable with excellent customer service skills. Very happy customer.
Karen Budd
Apr 05, 2025 Report
Excellent service. When arranging the valuation Cameron spent a lot of time explaining the process and various options for selling the property. The house sold very quickly having had a number of viewings. Goodchilds were always on hand to respond to any queries. Would highly recommend.
Mollie Key
Apr 04, 2025 Report
I recently had the pleasure of interacting with the office staff at Goodchilds, and I can't express enough how attentive they've been to maintenance issues. From the moment I reported a concern, they were quick to respond and address the problem.
Gianni Toro
Apr 01, 2025 Report
Rhys and everyone else at goodchilds were beyond words amazing, throughout the whole process of my first house they were incredible and I felt in such safe hands. Any updates or questions or worries I had, they all assured and kept me updated throughout everything. I do want to say a huge thank you to Rhys in particular because the house he sold me was amazing and I couldn't be more happier. I would definitely recommend goodchilds to everyone, you're in safe hands and you really do get the very best professional experience. So to everyone at goodchilds thank you very much
Christopher Jeffery
Mar 31, 2025 Report
This is the first time I had moved house on my own (Without parents) so I wasn't sure on the process and how things worked. These team and Goodchilds were brilliant. Couldn't ask for a more helpful team within the branch. Spot on!
Dionne Wortley
Mar 28, 2025 Report
I would like to leave a review for Bradley at the Hanley office. He has been consistently helpful, efficient and knowledgeable and an excellent asset to the team there.
Christopher Donaldson
Mar 26, 2025 Report
Let my houses through Goodchilds for the last few years with no issues. The staff are brilliant and have found great tenant's for all my houses!
Aysha O.
Mar 19, 2025 Report
I recently rented through Goodchilds and the team were so friendly and professional. A special mention to Grace, who was very helpful throughout the entire process. She went above and beyond to ensure I felt supported and informed every step of the way. I highly recommend Goodchilds!
Gemma Lamley
Feb 16, 2025 Report
We purchased our first home through Goodchilds and found Nicola was so helpful all the way through, despite nightmare solicitors! She made sure she stayed in contact and gave us any updates so I knew what was happening. It was nice to know we had her support!
Sally Doig
Aug 05, 2024 Report
Fantastic service as always from Goodchild, in particularly Bradley who is a great asset to your team. Very knowledgeable and on hand when needing advice. Thank you very much
Kel-Lets Limited
Sep 20, 2023 Report
Always a pleasure and never a chore working with team Goodchilds. They imaged and listed a sale property very promptly which garnered offers, a sale agreement was soon in motion. Great team, thanks all.
Vicki Bolton
May 07, 2023 Report
Can't reccomend Goodchilds enough! I moved from a different agent as I wasn't happy with the service and I'm so glad I did! I was able to speak to any staff member regarding the sale of my house and they were always very informative and communicated well with each other and myself. Thank you so much!
Paul
Mar 21, 2023 Report
Listed property with photos and walk through without delay. We were very surprised at the valuation (a lot higher than expected) but Goodchilds knowledge of the property market was impressive , evidenced by the number of viewings , offers and final sale price. A huge thank you to the Hanley team. All members of the team were very pleasant and always helpful and informative.
Rhys who I primarily dealt with regarding the sale of the property was very proactive and always kept me informed of progress.

We found Goodchilds team to be always accessible, easy to talk to and no enquiry was ever ignored. Totally professional and diligent. No hesitation in recommending them if you have a property to sell.
Emma Gibson
Sep 28, 2022 Report
Goodchilds have been excellent throughout the sale of our property. They have kept us up to date, they have been accessible and very responsive. Every member of the Hanley team have professional, helpful and approachable. A lovely team and highly recommended.
Joanne McTear
Aug 12, 2021 Report
Goodchilds were amazing, great customer service. Rhys Keys was an absolute star for this estate agent. He was professional, articulate, went over & above what was required for the customer, helped us even after we'd exchanged. If Rhys was an orphan we'd adopt him! Fantastic guy he must be Britain's best estate agent by far...
Paige Evans
Jul 31, 2021 Report
Absolutely brilliant team at Goodchilds Stoke. Always answered the phone when I needed to ask absolutely anything. Always very efficient in finding out any information I required. Overall just brilliant. Absolutely zero issues whatsoever and the process was from October 2020-January 2021 and never once did I feel I was a pain for calling for updates!
Joe Warrener
Jun 11, 2021 Report
I've been with Goodchilds over 3 years in my current property and experienced nothing but professionalism and efficiency along the way. Their team member Brad always gets things sorted if ever I need anything looking at and will go the extra mile to check things are seen through to the end. Just the kind of service you want from a letting agent as someone who rents.
Grant Williams
May 31, 2021 Report
Goodchilds sold my property within 7 days compared to another agent who had tried for 6 weeks! Top service. I also brought our new house through and the combined service was next to none. Special mention to Rhys who pushed the sale and purchase through. Best estate agent in Stoke on Trent
Jade
May 30, 2021 Report
Excellent customer service. Goodchilds were always contactable, friendly, professional and have a very efficient way of working. We've had a seamless experience with them and I would definitely recommend them if you're looking for an Estate agent.
Amanda Radley
May 23, 2021 Report
After having our property on the market with another agent and not having a single viewing, we switched to Goodchilds and were impressed with the service, honesty, and proactivity. Great service all round, always on hand when we needed them and working all hours. They helped smooth out a few bumps here and there and ultimately I'm very happy we made the switch to them.
Karen Rodham
May 21, 2021 Report
I wanted to write a short review of Goodchild's Hanley. The team work well together. They respond fast to queries and steer you through the stress of selling. Rhys, Lisa and Cameron were the three who helped me with my sale. I really valued their expertise, professionalism and kindness. I would recommend working with Goodchild's if you are looking to sell your property.
Declan Melbourne
May 19, 2021 Report
Absolutely phenomenal. The team at Goodchilds have been exceptional throughout the process of myself and my partner getting onto the property ladder.

Rhys in particular has always gave so much of his time helping us to get our perfect home in penkhull village. Being first time buyers, we never felt overwhelmed and all of our questions were answered extremely quickly. I couldn't recommend Goodchilds enough! A huge, huge thank you!
Shabani Shabani
May 11, 2021 Report
I have used this estate agent to purchase a property. I highly recommend if you can speak to Rhys Keys he is a credit to the team with his happy enthusiastic attitude. He keeps everything simple and straight to the point. I did deal with other team members but some did over complicate things. When I spoke to Rhys again it was sorted. Hopefully I have future dealings with this agent.
Ali Johnson
Feb 21, 2021 Report
I was very leased with the hard work and professional knowledge of the staff in achieving sales of 3 properties for us, all either at or close to asking price, despite the lockdown restrictions. As a full time property investor who regularly buys and sells property I would definitely rank Goodchilds as one of the best agents that I have come across and will use them again in the future.
Richard Wivell
Sep 25, 2020 Report
I moved our house to goodchilds after 6 months and 2 viewings with another estate agent. Within a few weeks we had viewings and an have an offer accepted. Their virtual tours On the listing are superb and really helped sell our house.