Business Details
15 Years
experience
Expert Real Estate Services in London
Wilfords London is an independent London estate agency established in 2011, renowned for its personalized approach to property sales, lettings, and valuations. Founded by Geoff Wilford and Simon Welfare, each with over 25 years of industry experience, the company combines deep local knowledge with a commitment to exceptional service. Our team of experts operates across Prime Central, West, and South West London, offering tailored solutions that reflect our clients' unique needs. With an average team experience of 21 years, we provide honest, data-driven advice to ensure informed decision-making. Our reputation is built on trust, transparency, and a track record of achieving optimal outcomes for property transactions.Clients consistently praise our professionalism, market insight, and dedication to exceeding expectations. We treat every property as if it were our own, leveraging innovative marketing strategies and a human-centric approach. From first-time buyers to high-value property investors, our services cater to diverse client requirements. Our offices in Kensington, Wandsworth, and Clapham serve as hubs for local expertise, while our growing portfolio reflects our industry leadership. At Wilfords London, we redefine estate agency through integrity, expertise, and a relentless focus on client satisfaction.
Services
Sales
Lettings
Valuations
Property Management
Client Services
Details
- Year established: 2011
Highlights and features
- We offer over 25 years of combined leadership experience in London's property market
- Our team provides personalized service with deep local market knowledge
- We guarantee transparent, data-driven property valuations
- Our client-centric approach consistently delivers above-asking-price results
- We maintain 24/7 availability for urgent client inquiries
What people say
Exceptional service
Professional team
Transparent advice
Local expertise
Successful sales
Services
Property Sales
Our expert team specialises in residential property sales across London's prime markets. With 21 years average experience, we combine innovative marketing techniques with deep local knowledge to achieve optimal prices. From initial valuation to completion, we provide transparent guidance and negotiate fiercely on clients' behalf. Our track record includes selling properties 15% above asking price through strategic positioning and targeted outreach.
Property Lettings
We offer comprehensive lettings services for landlords and tenants across London. Our ARLA-registered team manages properties from single apartments to large family homes, ensuring smooth transactions and long-term tenancies. With a 500+ property portfolio, we provide market-leading advice on pricing, tenant selection, and property presentation. Our dedicated lettings managers maintain compliance while maximising returns for property owners.
Property Valuations
Our valuation service combines data analytics with on-the-ground market intelligence to deliver accurate property assessments. Experienced directors visit each property to evaluate its unique characteristics and potential. We provide honest, realistic pricing strategies that avoid overvaluation pitfalls while maximising selling potential through tailored marketing plans.
Property Management
Our dedicated property management team ensures hassle-free landlord experiences through proactive maintenance coordination and tenant relationship management. We handle everything from rent collection to property inspections, maintaining high standards across our managed portfolio. Our hands-on approach minimises void periods while preserving property value through regular upkeep.
Client Services
We provide end-to-end client support throughout the property journey, with dedicated teams available via phone, WhatsApp, and email. Our client services include transaction progress updates, documentation management, and after-sales support. We maintain open communication channels to address queries promptly, ensuring stress-free property transactions for all parties involved.
People
Geoff Wilford
Founder & CEO
With 25+ years in property, Geoff founded Wilfords London in 2011 after successful careers at major agencies and Caribbean luxury developments. He specialises in high-value London sales and maintains strong international client relationships.
Simon Welfare
Co-founder
Leading lettings since 2011, Simon brings extensive London agency experience. He built the lettings portfolio to 500+ properties while maintaining hands-on client engagement. His expertise spans market challenges and tenant relations.
Amir Eshtehardi
Director
With two decades in London property, Amir leverages local Kensington knowledge to deliver exceptional sales results. His client-focused approach combines market insight with negotiation expertise to consistently exceed expectations.
Philip Agius
Sales Director
A Wandsworth expert with 42 years' experience, Philip provides trusted advice on property transactions. His deep market understanding and negotiation skills ensure optimal outcomes for clients in South West London.
Andrew Murphy
Head of Lettings
With ARLA accreditation and extensive London lettings experience, Andrew leads our lettings team. He specialises in matching landlords with quality tenants while maintaining compliance and maximising property returns.
Questions
What areas does Wilfords cover?
We operate across Prime Central, West, and South West London, including Kensington, Chelsea, Battersea, Clapham, Wandsworth, and Barnes.
How does Wilfords differ from other agencies?
We combine independent operation with decades of experience, offering personalized service and honest market advice that avoids overvaluation pitfalls.
What property types do you handle?
We specialise in residential properties from first-time buyer apartments to luxury homes, including new developments and period properties.
How do you determine property valuations?
Our valuations combine data analysis, recent sales comparisons, and on-site assessments to provide accurate, realistic pricing recommendations.
What lettings services do you offer?
We provide full-service lettings management including tenant sourcing, referencing, compliance, and ongoing property management with a 500+ property portfolio.
